Vital Signs: Patterns: Study Finds Problem Drinkers Get Bigger Endorphin Kick

The way alcohol affects the orbitofrontal cortex may contribute to an increased perception of pleasure and to excessive alcohol consumption in heavier drinkers, researchers found.

Via - http://feeds.nytimes.com/click.phdo?i=4c20dad3f16578a552d1cef7b7b492f0